About Luo Han Guo
Luo Han Guo is an intensely sweet fruit grown on steep mountainsides primarily in the Guangxi Province in the People’s Republic of China. Because of its intense sweetness and flavor profile, similar to sugar, low levels of luo han guo juice extract can be used to create lower calorie beverage formulations and food products.
The Chinese plant, luo han guo (Momordica grosvenori), is a perennial vine in the cucumber or melon family that has been used throughout China and other areas of the world primarily as a traditional medicine. By concentrating some of the unique phytochemicals of the plant, primarily mogrosides, Procter & Gamble’s patented technology for luo han guo will now bring this product into the mainstream market. P & G’s proprietary process produces a less intense odor and better color, and it is much more suitable for use in a broad range of beverage and food applications.
The Market Potential for Luo Han Guo
Luo han guo is a natural and low-calorie alternative to the sweeteners that are currently available in the marketplace. Because it contains a sweetness and flavor profile similar to sugar, it has the potential to be much more widely accepted for its sweetening properties than other natural products currently available. The market opportunity for luo han guo is tremendous as manufacturers of beverages and functional foods continue to seek alternatives to the traditional sweeteners such as sugar, aspartame, sucralose and saccharin.
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